It was 40 years ago when Air Jordans went on sale in six "test" markets: Chicago, New York, Los Angeles, Philadelphia, ...

To begin the next chapter of Athletics baseball in a new city, Lawrence Butler made sure to bring the legacy of a franchise ...

The NFL is listening to its fans, its teams and its players when it comes to uniforms. On Monday at the annual league ...

Thanks to the NFL's updated uniform policy, the Baltimore Ravens could wear Purple Rising or All-Black alternate jerseys four ...

The 1980s-era Field General gets the roughout treatment, complete with a full suede upper in army green and sand-biege detailing.

Football legend Deion Sanders' first signature Nike shoes are dropping in Dallas Cowboys colors on October 31, 2025.

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social media and billboard campaign, or promoting them at major tastemaker events such ...

Basketball shoes have a way of telling stories. They can create inflection points for players, sneakerheads and casual ...

Deion Sanders will forever be a sports icon long after his coaching career is over. Shortly after he made the decision to ...

If five-star quarterback Bryce Underwood catches fire, Michigan could make a mighty tough test for Nebraska come September.

The Blue Devils freshman sensation had an epic game in the Sweet 16 while wearing the special edition Nike sneakers.