LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

Discover the sneakers that not only ruled the game but also defined basketball and NBA culture. From timeless classics to ...

Blake Griffin and Trae Young have merged their AAU programs to form a new team, Legynds Basketball Club, which will compete in Nike’s Elite Youth Basketball League.

The Nike Jordan Zion 4 will be available soon on jordan.com and at select retailers, offering athletes and basketball enthusiasts a blend of functionality and style. Its advanced cushioning system is ...

on and off the court.” Hibbett and Nike gathered with the Duncanville High School boys and girls basketball team members yesterday to unveil Anthony Black’s inaugural episode of The Origin.

Fans cherished the unique designs and the holiday spirit they brought to the basketball court. As the tweet circulated, many began to wonder if Nike and the NBA would consider bringing back the ...

Duke's men's and women's basketball teams always receive player-exclusive colorways of Nike's signature sneakers. James continues to drive fans wild by achieving the impossible on the court and ...

According to ESPN, the deal is now one of Nike’s most valuable for a women's basketball player ... s signature shoe will be versatile for on-court play and off-court style, according to Nike.