Shoppers are eager to get their hands on the limited-availability merchandise at the new Disney Storyland Boutique.

Netflix has slated the debuts of new Hot Wheels and Barbie content from Mattel Television Studios for March. A third season of Hot Wheels Let’s Race is set to premiere on March 3 with five 22-minute ...

The company hopes that the new dolls, with their diverse body ... Then Hasbro won the Disney Princess business away from Mattel, just as Elsa from the film Frozen dethroned Barbie as the most ...

She was just 22. Fans’ fascination with Aaliyah and her music have not abated in the two decades since her death, and the ...

Mattel may be safe from the Wicked Witch ... pornography company was mistakenly printed on the packaging for dolls tied to ...

Mattel Inc. on Wednesday reported ... dolls like those from its Disney “Princess” line and its new Fisher-Price wood toys.

Mattel introduces Mattel Brick Shop, a new brand in the building sets category promising high-quality bricks, easy-to-follow playbooks, and sturdy builds.

Epic Story Media is launching a new toy division, Epic Story Toys, led by Kim Morris.

Will new 'realistic' Barbie body types backfire? Are plastic toys dangerous ... optimism in Mattel’s outlook has been “sorely tested”. Winning back the contract to produce Disney’s ...