NBC may be forced to swallow triple the yearly fees it has been paying to hold onto the broadcast rights for the Macy’s Thanksgiving Day Parade, according to a report.

The Macy's Thanksgiving Day parade — two years away from its 100th birthday — this year will feature 17 giant character balloons, 22 floats, 15 novelty and heritage inflatables, 11 marching ...

Between Thanksgiving and New Year’s Day, NBCUniversal’s slate of holiday programming reached a total of 88 million average viewers. That total comes from a combination of Nielsen’s measurement of ...

Two months later, she co-hosted the annual NBC Macy’s Thanksgiving Day Parade on-air show. So, is Hoda leaving the TODAY show, and if so, why? Hollywood Life has the latest on Hoda’s future ...

The three streaming sites reach or tie their biggest share ever of the U.S. TV audience. The holiday season brought big gifts ...

The biggest contributor to the 88 million viewers was the Macy’s Thanksgiving Day Parade, which was the No ... average of 31.7 million viewers across NBC and Peacock. Also among the NBCU ...