Who is on the NBA logo? Discover the story behind the iconic silhouette, its connection to Jerry West, and the ongoing debates about changing the emblem.

Representing where we've been, where we are, and where we're going. Our logo set is evolving ahead of the 2024-25 NBA season. We refined familiar logos and are introducing fresh options.

However, a signature logo on a player-exclusive colorway is the ... a part of the brand's basketball plans for the future. The NBA regular season has a long way left to go, so fans can expect ...