Help a user along every touchpoint of the customer journey by understanding multitouch attribution models and analyzing the data in GA4. The customer journey involves multiple interactions between ...

To help businesses achieve better overall advertising performance, Meta is expanding its suite of products – such as Value ...

The difference between last-click attribution and the multi-touch model is evident in their descriptions. The former attributes sales directly to the last platform your customer interacted with ...

This is why multitouch attribution increasingly has become a necessity for better measurement and campaign optimization. Consumers, of course, do more than just grab tickets to the movies.

Here’s a hot take that not everyone will agree with: Multitouch attribution (MTA) is toast. Not today, not tomorrow, but it’s coming. As third-party cookies are phased out, marketers ...

Multitouch attribution solutions have much to promise. They help answer an age-old question for marketers – how are my marketing channels truly performing? Grounded in data, multitouch attribution ...

Explore multi-touch attribution models with Alex Macura. Executives have always desired a “single source of truth” to measure marketing effectiveness and avoid wasted ad spending. John ...

But what was once just a dream is now within easy reach. The rise of multi-touch attribution solutions, like those developed by LeadsRx, allow marketers to see exactly how much credit multiple ...

If there’s one thing that makes advertising measurement consultant Andrew Covato roll his eyes and shake his head, it’s the endurance of last-click attribution. Last click may seem “simple” and “tidy, ...

Nielsen unveiled a multitouch attribution (MTA) system Wednesday designed to help marketers optimize spend across all channels, from digital to television, using both Nielsen and marketer data.