Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

In a rapidly evolving digital world, innovation is no longer optional, it is foundational. Kamini Murugaboopathy, a ...

Success in mobile gaming doesn’t come from a single moment. It’s the result of a journey made up of many. From a ...

The best marketers don’t just track – they test, model and optimize. Learn tips for building a future-ready measurement framework. The post What your attribution model isn’t telling you appeared first ...

Rakuten Advertising, the leading global affiliate marketing network, revealed several new solutions helping advertisers and publishers navigate affiliate marketing industry challenges and demands.

InfoSum, a data collaboration platform provider, has integrated with Amazon Ads to enable seamless and secure activation of first-party signals across Amazon Demand-Side Platform (ADSP) and Amazon ...

Co-optimizing search campaigns across markets? Audit for language gaps, geo errors, siloed teams, and misaligned paid-organic ...

Info Sum has announced new integrations with Amazon Ads, enabling advertisers to securely activate first-party signals across ...

At LeadsRx, we believe that people + data = better. That means taking multitouch marketing attribution data and having a human analyze it, make sense of it, and measure it against marketing and ...

New suite of integrations enables advertisers to easily activate their first-party insights for enhanced audience reach, ...

Google’s default attribution models often feel like a black box. BigQuery gives you the freedom to build your own models tailored to your business. For example, you can create a multi-touch ...