Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

In a rapidly evolving digital world, innovation is no longer optional, it is foundational. Kamini Murugaboopathy, a ...

Success in mobile gaming doesn’t come from a single moment. It’s the result of a journey made up of many. From a ...

Rakuten Advertising, the leading global affiliate marketing network, revealed several new solutions helping advertisers and publishers navigate affiliate marketing industry challenges and demands.

Top 10 US webinar marketing companies, like Intent Amplify®, use AI and omni-channel strategies to boost B2B lead generation, engagement, and conversions in 2025’s digital landscape.

Co-optimizing search campaigns across markets? Audit for language gaps, geo errors, siloed teams, and misaligned paid-organic ...

MENA's marketing is shifting fast. Snap’s Rasha ElGhoussaini shares three key strategies to drive ROI amid economic and media ...

This is not a test: App messaging platform Airship is buying Apptimize, an A/B testing platform that helps mobile marketers rapidly run experiments across apps and sites, including OTT apps. Airship, ...

The challenges transitioning from leads to accounts in B2B are both technical and organizational. The post Why is it so hard to shift marketing’s focus from leads to accounts? appeared first on ...

Discover the top influencer marketing platforms beyond Instagram for Shopify brands in 2025. Learn how TikTok, YouTube Shorts ...