MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance. The post Unlocking the power of marketing mix modeling ...

Gen AI is a new and fast-moving technology. That leads to persistent misconceptions about what it can do—and what it needs to work successfully. Managers who buy into five key myths will be too slow ...

RBC Capital analyst Deane Dray maintained a Sell rating on 3M (MMM – Research Report) yesterday and set a price target of $96.00. The company’s ...

In the rush to demonstrate marketing ROI, many B2B leaders have created a system that rewards activity over impact while ...

Unified ROAS (which measures the revenue generated by an ad channel across multiple sales channels) is on average 45% higher than DTC-only ROAS for upper-funnel campaigns. This means brands are ...

DENVER, Feb. 19, 2025 (GLOBE NEWSWIRE) -- Adswerve, a leading data, media and tech consultancy, today announced 40% year-over-year growth of its Google Cloud Platform (GCP) business and access to new ...

What foods and drinks look like — the colors we see before the first morsels or sips hit our tastebuds — have mattered to people for millennia.

You know you’ve said it. We all have. “Mmm, that looks so delicious — I want to try some!” That’s because when it comes to ...

Crysta Gonzalez and Gabby Fong have been sailing through life together since meeting in the Navy. Now, as MBA students, they ...

Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year. I think it’s worth revisiting ...

MMM is being promoted as an easy-to-use solution for signal loss. But that couldn’t be further from the truth, says INCRMNTAL ...