MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance. The post Unlocking the power of marketing mix modeling ...

Gen AI is a new and fast-moving technology. That leads to persistent misconceptions about what it can do—and what it needs to work successfully. Managers who buy into five key myths will be too slow ...

RBC Capital analyst Deane Dray maintained a Sell rating on 3M (MMM – Research Report) yesterday and set a price target of $96.00. The company’s ...

Because we’re constantly bombarded with messages, it’s harder than ever for business owners to cut through the clamor to ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

In the rush to demonstrate marketing ROI, many B2B leaders have created a system that rewards activity over impact while ...

Unified ROAS (which measures the revenue generated by an ad channel across multiple sales channels) is on average 45% higher than DTC-only ROAS for upper-funnel campaigns. This means brands are ...

Snap’s executive team lays out the current key trends in content, the creator ecosystem, and marketing strategies.

What foods and drinks look like — the colors we see before the first morsels or sips hit our tastebuds — have mattered to people for millennia.

You know you’ve said it. We all have. “Mmm, that looks so delicious — I want to try some!” That’s because when it comes to ...

Crysta Gonzalez and Gabby Fong have been sailing through life together since meeting in the Navy. Now, as MBA students, they ...