When it comes to what we eat, it's not just a matter of taste. What foods and drinks look like have mattered to people for ...

GLOBAL – Google has made its open-source marketing mix model (MMM), Meridian, available to marketers and data scientists. Google first launched the MMM in March 2024 and has since tested it with ...

"Mmm, that looks so delicious — I want to try ... used synthetic dyes in their products as part of their production and marketing efforts. Often, it's been in hopes of making a mass-produced ...

What, in my opinion, should be guarded against are items which would have traditionally been A/B tests in the domain of Performance marketing trying to be ‘ported over’ to MMM from domains ...

After 25 years of various roles in the medical marketing space, Adam Gelling found himself on a farm, ploughing through fields and driving tractors. “I needed a break,” Gelling, the former president ...

Mmm, That Looks Yummy ... States have used synthetic dyes in their products as part of their production and marketing efforts. Often, it's been in hopes of making a mass-produced food look ...