Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to?

Real Chemistry announced a pair of senior hires on Thursday, highlighted by the appointment of IPG and Omnicom alum Jeff ...

It’s critical to understand what a digitally savvy HCP is in 2025 and what’s impeding pharma's communications with this ...

It's this idea that if you bring these two worlds together, you get an outcome that actually is much greater." ...

New research from Fospha, the full-funnel marketing measurement platform, finally shows how to quantify the "halo effect" – the previously hidden impact of direct-to-consumer (DTC) advertising on ...

Snap’s executive team lays out the current key trends in content, the creator ecosystem, and marketing strategies.

Crysta Gonzalez and Gabby Fong have been sailing through life together since meeting in the Navy. Now, as MBA students, they ...

What foods and drinks look like — the colors we see before the first morsels or sips hit our tastebuds — have mattered to people for millennia.

You know you’ve said it. We all have. “Mmm, that looks so delicious — I want to try some!” That’s because when it comes to ...

The investment firm acquired 813,491 shares of Google parent Alphabet Inc. (GOOGL) (GOOG) during the quarter, bringing its total stake to more than 1.3 million shares, it said in a regulatory filing.

Although Gordon Bajnai officially left the DatAdat group, whose flagship company, founded in 2016, changed its named, the ...