MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance. The post Unlocking the power of marketing mix modeling ...

Through his public-benefit corporation Star Syringe, Koska first needed to embark on a public policy and advocacy campaign to ...

Have you switched to the new PPC mindset? PPC experts discuss when AI should be used but also when human intervention is still needed.

Gen AI is a new and fast-moving technology. That leads to persistent misconceptions about what it can do—and what it needs to work successfully. Managers who buy into five key myths will be too slow ...

RBC Capital analyst Deane Dray maintained a Sell rating on 3M (MMM – Research Report) yesterday and set a price target of $96.00. The company’s ...

Because we’re constantly bombarded with messages, it’s harder than ever for business owners to cut through the clamor to ...

It's this idea that if you bring these two worlds together, you get an outcome that actually is much greater." ...

Real Chemistry announced a pair of senior hires on Thursday, highlighted by the appointment of IPG and Omnicom alum Jeff ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.