Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to?
Real Chemistry announced a pair of senior hires on Thursday, highlighted by the appointment of IPG and Omnicom alum Jeff ...
Just over two years after establishing desmoidtumors.com, the drugmaker is teaming with Jennifer Fisher to empower patients.
It's this idea that if you bring these two worlds together, you get an outcome that actually is much greater." ...
New research from Fospha, the full-funnel marketing measurement platform, finally shows how to quantify the "halo effect" – the previously hidden impact of direct-to-consumer (DTC) advertising on ...
In conclusion, The Nordic in Charlestown, Rhode Island, is more than just a restaurant – it’s a destination. It’s a place ...
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
MarTech on MSN4h
Why buying-group marketing beats ABM every timeB2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective. The ...
Move marks the first public-facing shift since leaders Nancy Reyes and Chris Beresford-Hill joined the shop last year.
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