Michael Kors Taps Chinese Actress Yang Zi as APAC Brand Ambassador
Michael Kors has tapped Chinese actress Yang Zi as its newest APAC brand ambassador. The award-winning actress was ...
Michael Kors admits defeat by influencers and celebrities, claiming ‘brand fatigue’ in $8.5 billion federal antitrust trial
The FTC is attempting to block Tapestry’s acquisition of Capri, which would create a bag behemoth.
Michael Kors says TikTok and influencers are making it harder to sell bags
Michael Kors is struggling to maintain its status while adapting to the new age of influencers and social-media marketing.
In federal trial, Michael Kors says it's harder to sell handbags in TikTok and Taylor Swift era
Sometimes you’ll be the hottest thing on the block,” he said. “Sometimes you’ll be lukewarm. Sometimes you’ll be cold.” ...
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Michael Kors admits defeat by influencers and celebrities, claiming ‘brand fatigue’ in $8.5 billion federal antitrust trial
Michael Kors’ first quarter revenue dropped more ... After seeing Swift carrying the bag, Kors attempted to visit the designer’s website, but it had crashed. “It shows you the power of ...
Taylor Swift’s Handbag Signals Market Is Competitive, Michael Kors Tells Judge
Fashion designer Michael Kors told a federal judge that competition in the handbag market is so robust and varied that he ...
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In federal trial, Michael Kors says it's harder to sell handbags in TikTok and Taylor Swift era
Shares of Capri, which includes Michael Kors, reflect the tougher stretch ... When he went to the company’s website, it crashed, he said. “It shows you the power of women like this,” he ...