Sometimes you’ll be the hottest thing on the block,” he said. “Sometimes you’ll be lukewarm. Sometimes you’ll be cold.”

Michael Kors is struggling to maintain its status while adapting to the new age of influencers and social-media marketing.

Fashion designer Michael Kors told a federal judge that competition in the handbag market is so robust and varied that he first learned about one brand only when he saw a photo of a bag on Taylor Swift’s arm.

Fashion designer Michael Kors (CPRI) cited TikTok trends and Taylor Swift’s embrace of independent brands as proof that the luxury handbag market is competitive in a Manhattan courtroom on Monday.