India's festivals present unique opportunities for brands to engage with consumers. Top brands, like Dettol and Dabur, set up ...

Flipkart is the largest online marketplace in India, and with it, businesses get an incredible and robust platform by which ...

Deepika Deepti explains how Bata is evolving to appeal to Gen Z by blending modern trends and leveraging digital innovations ...

The brand is spending 10–15% of its overall marketing budget on the Fatt Se Garam campaign, which aims to strengthen its ...

The sector is currently dominated by Blinkit, Zepto, and Swiggy Instamart, which together account for $9 billion (Rs 77,642 ...

Automakers in India are finding a balance between brand building and performance marketing in the digital age. Established ...

Cross-cultural expansion also involves understanding and aligning with local regulatory environments. Often, when bringing a ...

Businesses can create personalized marketing campaigns and loyalty programs and track customer ... Some of their key clients include Ola, Flipkart, McAfee, Samsung, Deutsche Telekom, and Airtel.

Some of their key clients include Ola, Flipkart, McAfee, Samsung ... analytics and A/B testing capabilities to help businesses optimize their mobile marketing campaigns. Swrve was founded in 2010 by ...

As the eighth edition of Flipkart's flagship sale event, 'Crafted by Bharat', draws near on January 26, 2025, the platform continues its mission to celebrate India's rich cultural heritage by ...