Localization strategy. Jollibee’s approach leans heavily on adapting its menu to local tastes. In Vietnam, where nearly all customers are locals, the company has introduced products like Chili ...

LOS ANGELES – Jollibee is set to open its first location in Oregon May 30, marking the bee's first foray into the Beaver State. The location at 10875 N.E. Cornell Road in Hillsboro will offer ...

MANILA, Philippines — Jollibee Group’s flagship brand Jollibee has reinforced its dominance in key markets in Southeast Asia, sustaining its growth across the region in the first quarter.

HILLSBORO, Ore. (KATU) — The wait is finally over as Oregon's first Jollibee restaurant officially opened Friday in Hillsboro's Tanasbourne Village. The popular Filipino-based fast-food chain ...

PORTLAND, Ore. — Philippines-based restaurant chain Jollibee officially opened its first Oregon store on Friday. Dozens of people slept overnight outside the fast-food brand's new Hillsboro's ...

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MANILLA, Philippines, May 15, 2025 /PRNewswire/ -- Jollibee has just made its boldest move yet — and it all starts with the menu. With the launch of Gamejoy, the beloved fast-food brand steps ...

MANILA, PHILIPPINES - Media OutReach Newswire - 29 April 2025 - The Jollibee Group, one of the world's fastest-growing restaurant companies, has once again been recognized for its commitment to ...

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