The Jaguar XK range is one of the most revered sports models in the world and, in the late 1990s, the brand decided to ...
Jaguar began a campaign to rebrand itself as a luxury electric brand of the future. It gave itself a new logo, revealed the ...
Jaguar, which is in the midst of a highly controversial redesign of its entire brand, continues to tease. This time it's ...
Jaguar was mauled for ditching the iconic 'growler' badge, used for decades on grilles and bonnets, and replacing it with a ...
Now it doesn’t have any cars to sell, a bold move that ... I won’t deny it’s noticeable, at least in concept form. But the appeal of a Jaguar often lies with its function.
In the company of artists, musicians and friends of Jaguar, McGovern unveiled the manifestation of this new identity, the Type 00 concept car: one in “Miami Pink”, and one in “London Blue”.
Jaguar’s transformation is as much about reclaiming its artistic heritage as it is about redefining the luxury car market.
Jaguar sales plunged by more than a quarter last year as bosses at the luxury car maker gambled on a controversial rebrand.
The Jaguar I-Pace has already beaten Audi, BMW and Mercedes-Benz. It’s a Tesla-fighter, a fully electric premium-brand car to ...
Tata Motors has unveiled its all-electric concept car, the Avinya, at the Auto Expo 2025. The vehicle is a crossover model ...