The brand’s new logo is as serendipitous as it is straightforward, but no less sublime. It almost feels like an intervention ...

Now is the time Oklahomans have been waiting for: the OKC Thunder are competing in the NBA Finals. But some fans feel ...

A groundbreaking Connecticut brewery is celebrating 10 years in business with some new duds. Groton’s Outer Light Brewing Company announced a new look and new beer on Tuesday. The company launched a ...

Batman is getting a brand-new logo, and fans already know what it looks like thanks to the next crossover between Marvel and ...

Opinion: Foley & Lardner attorneys say businesses must be strategic in using generative AI platforms to create logos and ...

After 16 years with the same jersey and 14 years with the same logo, the Orlando Magic unveiled a massive rebrand paying homage to their roots. The logo revives ...

After 16 years with the same primary logo and three main uniforms, the Magic are turning the page onto a new era that honors ...

Symbolic logos tend to be abstract in design and can work well internationally (example: Nike's swoosh). Combination logos are any mixture of the other three types. An example of this is FedEx ...

To register trademark or service mark protection for a logo, a company must demonstrate that the combination of name and design qualifies as sufficiently distinctive to avoid confusion with other ...

Los Angeles Dodgers star Shohei Ohtani faced hitters in live batting practice Sunday afternoon for the first time since ...

And that typically starts with the logo. Ultimately, for every business, the logo design is a real investment. However, determining how much to spend (invest) in your brand can seem tricky. From the ...