GMC adds a new trim with greater ground clearance and new drive modes to the Sierra EV lineup.

Remember the GMC Hummer EV? It was to be a groundbreaking electric truck wrapped in a proud American brand. On its 2022 debut ...

DETROIT (AP) - By Tuesday, General Motors Corp. will have to decide whether its struggling Hummer brand will die a quiet death or live on with a new owner. The wounded automaker has told the ...

GM is reviving the Hummer brand. But this time, it's going to be electric. GM is announcing the Hummer's resurrection in an ad airing during the Super Bowl this Sunday. The vehicle itself — an ...

That's right. GM, which discontinued the Hummer brand in 2010 as gasoline prices were skyrocketing and the Detroit automaker was culling brands as part of its bankruptcy agreement, has decided to ...

General Motors is relaunching the Hummer brand, and doing it in a splashy way. According to a report in the Wall Street Journal, the brand will make its second debut, an all-electric pickup truck ...

While we’ve heard GMC has been having a little bit of a hard time selling the Hummer EVs, apparently thieves want them. A ...

GM absorbed the brand and refined its design in the early 2000s, when the Hummer really was a pop phenomenon for a time. In those early days, Hummer marketing was aggressively dismissive of its ...

Hummer brand is coming back — as an all-electric pickup truck Hummer was a stand-alone brand until GM’s bankruptcy a decade ago Published: Jan. 13, 2020 at 1:41 p.m. ET ...

GMC is licensing the Hummer brand to an Indiana-based supplier of fat tired e-bikes to local police departments. The result is a dual-motor Class 3 bike with a big battery and lots of power.

Who knows? Once (if) the rumored small Hummer EV comes out, GMC might consider making Hummer its own brand again.

Hummer was the quintessential American brand — practical and well-meaning at heart, but perhaps a bit too narrow-minded for its own good. And while it's easy to decry the marque for being ...