Through qualitative market research, I hear many of our target customers refer to student loans as a “set it and forget it” product. The volume of their student debt is overwhelming ...

Speak to an investor about the hallmarks of a good business, and product-market fit is usually top of mind. A modern term for a timeless concept (first coined by Andy Rachleff in the early 2000s ...

Mahesh Chayel, a product management lead at Meta, told BI the three steps founders need to take to sell their AI vision.

being able to successfully develop and bring new products to market is an important capability. Once you’ve decided to develop a new product, you will need to begin thinking about your go-to-market ...

That was the message at the 2025 Technical.ly Builders Conference panel on “Early Stage Sales & Marketing: Finding Product-Market Fit,” where Parity founder Bree Jones and product strategist Lindsay ...

If an influencer they trust recommends a product or service, consumers are more likely to follow their advice and give the brand a try. Influencers can help businesses grow when they’re incorporated ...

With the baby product industry projected to generate $66.8 billion in global sales by 2017 -- up from $47.7 billion in 2012 -- now is the perfect time to get your creation into people's homes.

Traditional research methods can only go so far; to stay ahead, you need to know—quickly and definitively—whether an idea ...

New entrants to the skin care business must find ways to differentiate themselves while offering a product that is effective and relevant for consumers. Crafting a strong marketing plan and ...

Three paths to success by Frédéric Dalsace and Goutam Challagalla When companies market the sustainability ... on customers’ decisions than basic product attributes do. With any purchase ...