A study in the journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized ...

A new peer-reviewed study in the INFORMS journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized keywords can meaningfully increase both purchasing and ...

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...

Sitting on a couch in my living room, wearing a cutting-edge mixed-reality headset, I raise my hand to control what I'm ...

It's no secret that adding motion to a decoy spread is the best way to increase realism. Stagnant water can flare birds far out of shotgun range. Traditionally, hunters solved this issue with jerk ...