The heads of Apple TV have “no plans” to bring ads to the streaming service, balking, at least for now, at a strategy that ...

Life360 is acquiring Nativo, an advertising technology company, for $120 million. The location-sharing app Life360 plans to combine its location data with Nativo's network of advertisers to help ...

The feature allows advertisers to transform a single TV commercial into variants based on zip codes or for specific states ...

Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.