While these questions might be quick, we have it on good authority that all of Virg's answers were very considered.

We got a couple of strong examples this week, with classic songs from the ’70s and ’80s boosting campaigns ranging from sports to furniture retail. Elsewhere this week, we saw a comic campaign ...

According to WEWS, a six-figure publicity blitz called "Cleveland Clinic Exposed" was launched by Consumers' Research, a ...

Consumers' Research launched a six-figure publicity blitz featuring a commercial, website and set of billboards suggesting ...

Vizient Quality and Accountability Ranking. Ranked #1 out of 115 participating comprehensive academic medical centers." ...

U.K.-based ad agency DAIVID said Pfizer had a strong, positive message with its ad and scored high with intense positive emotions. The commercial was also a top performer with spikes in positive ...

Beyond written content, a pleasant, approachable video outlining a procedure or healthy living tips can also build greater ...

By Gillian Follett - 40 min 51 sec ago By Rob Mayhew - 1 hour 41 min ago 3 hours 15 min ago By Ewan Larkin - 4 hours 52 min ago By Adrianne Pasquarelli - 5 hours 22 min ago By Ad Age Staff - 7 ...

Discover how Boston Medical Center Health System is unifying its brand and integrating two former Steward Health Care hospitals through successful marketing.

“The age of some of the buildings and the fragmented nature of the campus means that no amount of ad hoc additions, adjustments and expansions will elevate Royal Perth Hospital to a standard ...

The ad, by Consumers' Research, says clinic officials "prioritize care based on skin color, perform child sex changes, push transgender propaganda on vulnerable kids, insert DEI [diversity, equity, ...