which is tragic,” Cavill said. Cavill added that Golf Pride isn’t just trying to say the grip question should be answered at the beginning of a fitting. There needs to be research to back that ...

Not every putter grip is created equal, and the new Reverse Taper models from Golf Pride have received rave reviews (literally) since they were released in the spring. GOLF’s Fully Equipped ...

The Skinny: The new CPX is the softest performance grip Golf Pride has ever made, and with a new raised traction pattern, it provides excellent traction too. The Deep Dive: Golf Pride makes some ...

WHAT YOU NEED TO KNOW: Golf Pride launches its softest grip ever, the CPX. The grip, which is made of the softest rubber compound in company history, builds traction through a raised diamond ...

Golf Pride, the game’s top grip manufacturer, has a new answer for those seeking consistent hand placement, which is Job No. 1 in the swing. The company’s newly debuted Align Max grip is the ...

Eighty-percent of the best golfers in the world play Golf Pride grips, but that doesn’t mean the Pinehurst, North Carolina-based company is resting on its laurels. Rather, in a bid to expand its ...

That’s all fine and good—unless you’re in the business of selling grips. “We’re at the other end of the spectrum,” says Bruce Miller, retail product manager for Golf Pride.

Forbes contributors publish independent expert analyses and insights. Will golfers be keen on an innovative DIY approach that simplifies the process of installing new grips for their clubs?

Golfers tend to have a thing for nostalgia. Golf Pride is playing to that emotion by bringing back its iconic Green Victory and Victory Cord grips for a limited time. On the surface, the Victory ...