From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

We talked about how marketers and writers and artists reach their audience: are they using ethos (credibility), pathos (emotional appeal), or logos (statistical facts or reasoning) to make a pitch or ...

The theory is that a speaker's ability to persuade depends on how well they appeal to their audience on three different fronts - ethos, pathos and logos. Together, they are the three persuasive ...

Ethos is an appeal to ethics and character, meaning that an audience must believe the speaker is ethical, credible and trustworthy. Logos is the appeal to logic; pathos is an appeal to emotion.

Karthi Marshan, Marketing Head, Kotak Mahindra Group believes that the art of persuading audiences means using the three basic appeals that Aristotle first described: ethos, pathos, and logos.

The concept traces back to Ancient Greece, where Aristotle’s treatise “Rhetoric” established the three pillars of persuasion: ethos, logos, and pathos. While ethos establishes credibility ...