It's also interesting to see the use of texture in the original letterforms, and even the shape of the 'S' and ... don't miss our logo design tips piece as well as the best pencils to start ...

The design firm Landor & Associates made the changes. They brightened the colors, they made the shapes ... that his logo was obviously not reliant on strict geometry: Okay, the original logo ...

From its very first beginnings as an over-elaborate illustration, to its familiar and distinctive shape today ... after it was founded, and his original logo was replaced within a year.

I had the great fortune to have an in-depth conversation with Rob Janoff, the designer of the original ... with the Apple logo design, advice for CMOs in working with logo designers, and ...

Interestingly enough, said logo was arguably pretty un-logo-like, bearing no oval shape or borders. Instead, the Ford team opted for a simpler approach, using a script-only design where the word ...

“Are you disappointed at this logo, that we just made our original ... the shapes it considered and discarded below, along with the blindingly, obviously, self-evidently superior final design.

Take a look at the streamer's original logo below ... to what it looks like today. The basic shape of the logo is reminiscent of its current design, but it was white with black shading to give ...

Other logos utilized the U.S. shape in more creative ways, from mounting it on a trailer to stacking it with boxes. Some boiled the shape down to its essence, expressing it as an abstraction ...

Of course, that logo was far wordier than most Ford emblems that would follow, with the company's design team managing to fit the words "Ford Motor Co." and "Detroit, Mich." within the shape.