New York cosmetology schools update curricula to include textured hair care, following a new law aimed at promoting ...

Three PureWow editors test the Pattern Beauty hair steamer and here’s why it’s a great hair tool for natural hair.

The business of authenticity, how brand founder Tracee Ellis Ross taps into the power of authentcity for Pattern Beauty.

Before anything else, you notice Jaden Greathouse’s hair. The large curls that add about three inches to his height announce the presence of the Notre Dame wide receiver far faster than anything else.

It’s practically a modern folk tale – a reaffirming of skewed beauty standards, passed down through generations: girl is born ...

If you really want to make 2025 your best year yet, you need to make a hair calendar. Like a vision board is used to plan ...

In recent years, iconic 80s hairstyles have made a comeback. Check out this list of amazing hairdos and cuts that inspire ...

We spoke with experts and tested worthy contenders to round up the very best hair straighteners. Here are our top picks of ...

Whether you’re after a budget blow-dry or a luxury upgrade to keep your locks in tip-top condition, our testers have found the very best hair dryers to suit all strands and curls. Keep scrolling for ...

Kerastase's gloss contains a blend of amino acids, lactic acids, and tartaric acids to add shine and strengthen hair. Even ...

Actress Tracee Ellis Ross started building her vision for Pattern Beauty while starring on the sitcom Girlfriends, but it was ...

Do you love wavy-curl hair but have less budget in the pocket? Don’t worry, Amazon has got your back. The most awaited and ...