Generative Engine Optimization (GEO) is a digital marketing discipline focused on optimizing content and online presence for ...

Google announced a major quantum breakthrough using its Willow chip and the Quantum Echoes algorithm. The new method performed a complex physics task 13,000 times faster than the world’s fastest ...

GEO/AEO is criticized by SEOs who claim that it’s just SEO at best and unsupported lies at worst. Are SEOs right, or are they just defending their turf? Bing recently published a guide to AI search ...

Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price. Unhappy with their meager profits, they meet one night in a ...

The French technology group Positive acquired Surfer, the popular content optimization tool. The acquisition helps Positive create a “full-funnel” brand visibility solution together with its marketing ...

Chances are, you’ve seen clicks to your website from organic search results decline since about May 2024—when AI Overviews launched. Large language model optimization (LLMO), a set of tactics for ...

Recently, there’s been discussion – and some frustration – on social media about what’s being said (and who’s saying it) about SEO, GEO, and whatever comes next. Some of that criticism has been ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As AI-powered conversation engines like ChatGPT, Claude and Gemini rapidly change how ...

AI search is changing fast. Learn key AI search ranking factors and how to optimize content for AI search. Boost your AI ...