Advertising doesn’t just inform; it subtly molds our choices. In the competitive fast-food sector, standing out through ...

Major brands like Coca-Cola, Unilever and Procter & Gamble have shifted from a single agency of record to a flexible model ...

Viral success is rare and cannot be the foundation of a brand-building strategy. The Creative-Media Balance: Where Do We Draw the Line? So, where should we draw the line between creative and media ...

As Paula Scher pointed out in an interview last year in Creative Review, when it comes to branding, designers should be creating work “for the future”. “The goal of an identity is something that’s ...

Fizz Creative is a Northeast Ohio-based marketing agency specializing in food and beverage branding. The Cleveland-based ...

The Web Development & Experience team plans, designs and implements digital tools and products used by members of the UMass Lowell community every day. The team oversees the uml.edu site and a host of ...

For creative agencies, the debate has moved beyond whether executive branding is necessary to how it can be orchestrated effectively. Agencies are now fully engaged in helping leaders build impactful, ...

The tissue brand is welcoming in winter with an outdoor campaign involving ‘scrunched’ portraits and the reveal of a new global brand identity Anyone fearing a repeat of Johnson & Johnson’s ...

This week we speak with Mike Rea who was nominated for making huge ... Mike authored Medical Marketing Manual: Branding Pharmaceuticals, and has chaired several international conferences on ...

Pepper Content has launched Pepper Creative, a new unit designed to enhance brand content creation and execution. This initiative introduces a flexible, on-demand model that integrates with ...

Darragh Rea has been appointed as CEO and general manager of Edelman Ireland, replacing Joe Carmody who was recently ...

CMS held meetings over the last month to update families on its progress. Here’s the latest on those projects. South ...