Leadership in the digital age means being innovative, shaking things up, and taking risks, even if you’re the CEO of an ...

Inside Coke's covert campaign to downplay the risks of sugary soda. A new book shows how the company misled America.

Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...

but it is not yet at the stage where it can make all our ads. Humans are incredibly effective at noticing AI that is not actually a human,” he said. Quincey said Coca-Cola’s journey into AI ...

Adrien Brody’s Monos Travel campaign, a ‘Buy Canadian’ effort gone wrong and why an in-store Target ad in South Carolina went ...

This time, the battleground has expanded beyond the traditional cola giants, incorporating dairy and juice brands, each delivering unique messages to consumers ...

Usually, the ads get very, very old by the time we hit halftime of the first game. Recent examples of this phenomenon include ...

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...

So, it's no surprise that the recent trailer for Ark: Survival Evolved ’s upcoming DLC, Ark: Aquatica, has fans livid over ...

Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...

We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters. Maintaining independence and editorial freedom is essential to ...

Don’t act in unethical advertisements that destroy the lives of people, says CPI National Secretary Dr K Narayana ...