TL;DR: Microsoft's Xbox brand is being criticized for its unclear approach to first-party game releases and Xbox Game Pass price increases. The new "This is an Xbox" campaign, suggesting that ...

And it comes across…poorly. The campaign tries to reinforce all the electronic devices that are not literal Xboxes, but can play Xbox games mainly through cloud gaming. So, besides the actual ...

It then pivots to a smart TV, a phone, a handheld PC, and a laptop — all of which are now considered Xboxes. On the surface, the campaign makes total sense. Xbox Cloud Gaming launched in 2019 ...

These improvements may make the newer Xboxes cheaper to make and last longer, but they won’t necessarily run that much better. These new Xboxes are not being sold as an upgrade to the Xboxes ...

But despite doubling-down on the virtues of “play anywhere,” the company is still committed to shipping new Xboxes in the future, even if it decided to skip the pricey PS5-Pro-style ...

and PC handhelds as "Xboxes." The intent of this marketing initiative, Microsoft stated, was to "showcase the evolution of Xbox as a platform that extends across devices." This doesn't mean that ...

The company also notes that Windows PCs can also be Xboxes since they support the Xbox app to access cloud gaming. Microsoft created an online quiz to educate consumers on what devices support ...

To bring this to life, we’ve had some fun and labeled “This is Not an Xbox” on non-Xboxes in unexpected places, while also featuring our “This is an Xbox” campaign visuals across San ...

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