It can make a huge difference for a family, because cereal is simple -- kids can make a meal themselves -- which frees up mom or dad so they can go to work knowing their kids have something to eat.

As summer break looms, many Wake County children face the challenge of food insecurity, but Dillard Drive Magnet Elementary School students are tackling the issue with an innovative cereal box drive.

Knox Reeves, a Minnesota advertising executive, created a mock-up for a billboard in the Millers’ stadium featuring a box of the cereal with the tagline “The Breakfast of Champions.” Throughout the ...

it’s that flimsy cardboard tab on the top of every cereal box. That little piece of cardboard that’s supposed to keep your cereal fresh usually just ends up half-torn, sticking out like a ...

The novelty Thunderbolts* cereal box doesn’t include cereal — or the little kiddy toy — as noted by the asterisk indicating “absolutely no Wheaties.” The film-inspired limited edition of ...

An allusion to Wheaties first made its "Thunderbolts*" debut in the movie’s Big Game trailer, followed up by larger-than-life cereal-box-shaped standees for the film that popped up in theaters ...

Shoppers passing by quickly notice these aren't typical portraits made with paint; they're made out of cereal boxes that have been cut out and perfectly placed to create the image. A close look ...

The mock-up box featured a smiling Jackson Chourio in his Milwaukee Brewers uniform, standing tall next to the cereal’s famous bee mascot with “Naturally Flavoured Jackson Chourio” on the ...

In the 1930s, General Mills began enticing kids with paper airplanes and trading cards packed inside cereal boxes. In the 1940s, Army buttons could be dug out of Pep cereal. In the 1950s ...