Finding this balance between efficiency and empathy, automation and personalization, is crucial to developing successful marketing strategies in this GenAI era. Marketers can start by implementing ...

This blog tells you everything you need to know about account-based marketing (ABM): the three types; how they work; and when ...

Jasper is using AI to create personalized marketing content to target companies that might be interested in its products.

Overview - On October 10, 2024, the Federal Trade Commission (“FTC”) released the final version of material changes to the submissions required ...

Communicating your narrative effectively can forge a strong connection with the community and differentiate your brand from ...

Most of us have heard the saying, “If you do what you’ve always done, you’ll get what you’ve always gotten.” And yet, ...

Looking to established leaders for insight is a great way for budding entrepreneurs to reduce potential business mistakes.

With a winning record and an electric young quarterback in Jayden Daniels, the Commanders are bringing a wobbling fan base ...

Khy’s Instagram is driving the bulk of the brand’s impact, according to Lefty. “It has an impressive engagement rate of 12.84 ...

Ultimately, marketing is a tool used to: create and maintain demand, relevance, reputation, competition, and more. Without it, your business is likely to fail due to a lack of sales – and it is ...

Sales planning is a fundamental component of sound selling. After all, you can’t structure an effective sales effort if ...

Door-to-door sales agents targeted the elderly with promises of energy savings, rebates, tax credits that proved illusory, an ...