KERV, a leader in video analysis, performance and monetization, today announced a strategic partnership with VIZIO (NYSE: ...

Brand Recall helps measure pre-purchase awareness. More metrics like website ... You may want your brand’s favorability ranking well when compared with competition, this is why the test is ...

As the brand works to raise perception for its new electric vehicle lineup, Lexus is relying on audio to engage potential ...

Why is this work relevant for Creative Strategy? Coke leverages pop-culture and Alexa to seamlessly deliver a unique creative-commerce experience that drives awareness and favorability for the brand, ...

owned and earned media efforts and tracked awareness and favorability gains at progressive stages along the way. Prepare for a marathon, not a sprint. In introducing the Bonvoy brand following its ...

The goal was to increase favorability and consideration of Ally services. The show’s strong viewership generated increases in brand metrics including awareness, favorability and intent that ...

The challenge for Saputo Dairy USA was clear: Evolve Frigo Cheese Heads from just another cheese brand to a fun and relevant snack brand that connects with kids. However, outspent by every major ...

Good afternoon. Thank you for attending the Vince second-quarter 2024 earnings conference call. My name is Victoria, and I'll be your moderator today. (Operator Instructions) I would now like to pass ...

These costs were partially offset by $2 million of expense favorability compared to the prior year due ... but more importantly in brand awareness. And we're very encouraged by our performance in ...