As the brand works to raise perception for its new electric vehicle lineup, Lexus is relying on audio to engage potential ...

Q2 2024 Earnings Call Transcript September 16, 2024 Vince Holding Corp. beats earnings expectations. Reported EPS is $0.05, ...

Good afternoon. Thank you for attending the Vince second-quarter 2024 earnings conference call. My name is Victoria, and I'll be your moderator today. (Operator Instructions) I would now like to pass ...

These costs were partially offset by $2 million of expense favorability compared to the prior year due ... but more importantly in brand awareness. And we're very encouraged by our performance in ...

The Havas-commissioned study combines Lumen Research's predictive attention models with Brand Metrics' brand lift studies to ...

Homelessness charity St Mungo’s has “shifted” its strategy and ramped up investment in brand as it looks to increase awareness and drive income generation. While about 90% of its funding comes from ...

Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is ...

Pinterest hosted an Advertiser Summit, in partnership with DMS – Digital Media Service, a Choueiri Group brand, at the ...

If you’ve ever studied marketing or sales, you’ll know that the first and biggest stage of any customer journey is awareness. Someone can’t become a potential customer if they don’t know anything ...

Former President Trump’s favorability rating has risen by 5 percentage points in the past month, according to a survey released Wednesday. The Gallup poll shows Trump’s favorability has ...