Introducing Paytm ads at YourStory’s Brand Residency conference in New Delhi ... 14% of whom were using their apps in vernacular languages and 75% in 18-35 age group, Paytm ads helps its clients ...

A consumer survey by Redseer discovered that Paytm Ads fostered three times greater brand and product awareness among its users compared to other UPI apps on their respective user base.

The unique advertising format starts the brand communication when the user is in a transaction and plays a 15-second video once the user completes a transaction on the Paytm app. Play-on-Pay is a ...

Previously, Paytm has partnered with several brands, including Coca-Cola for Sprite, Mondelez for Oreo biscuits, and Dabur for Odonil, among others, for Soundbox ads. In September this year ...

Additionally, the acquisition will set the stage for the debut of Zomato’s latest app ‘District ... for a single brand as a destination in this segment”. Explaining Paytm’s entertainment ...