Whether your app is core to your business or a secondary channel, Apple Search Ads can drive value. This guide shows how to ...

Explore facts and other things to know about Blue Ivy Carter – from her Grammy wins to Disney roles, viral performances, and more.

AppLovin is in the mix to buy TikTok and save it from a US ban, which would thrust its founder, Adam Foroughi, into the ...

The same business bidding for ad space can now also open bid on less obvious but potentially highly valuable queries more ...

PPC bidding just got a lot more interesting. Just announced at Google Marketing Live, Google is launching Smart Bidding Exploration, a new opt-in feature designed to help advertisers capture more ...

You can assign values to various actions, directing the bidding algorithm to optimize for higher-value outcomes. This gives you a more nuanced way to bid beyond just chasing conversion volume ...

Google’s Smart Bidding Exploration uses AI and flexible ROAS targets to help capture more conversions by unlocking untapped ...

AI PCs are increasingly common in the workplace. They house sensitive data, so companies need cybersecurity measures to ...

In the world of Google Ads, profitability remains the ultimate goal, driving PPC advertisers to constantly refine bidding strategies. In recent years, value-based bidding (VBB) has helped ...

"I want to be building things like Dash that sort of make Dropbox 1.0 look like a footnote," Houston told Fortune.

An obscene amount of money is being thrown around in the primary by super PACs and mostly backing the Democratic candidates.