The same business bidding for ad space can now also open bid on less obvious but potentially highly valuable queries more ...

Automated bidding simplifies bid management by using algorithms to adjust bids. While automated bidding can save time, its generic approach doesn’t account for nuanced conversion goals.

You can assign values to various actions, directing the bidding algorithm to optimize for higher-value outcomes. This gives you a more nuanced way to bid beyond just chasing conversion volume ...

Covering the US and Australia, the tests leveraged Amplified Intelligence’s vast human attention dataset to fuel a custom bidding algorithm created by Chalice Custom Algorithms, with in-flight ...

Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re denying ad platforms critical data, which can lead to overbidding or ...

For PPC marketers, especially for beginners, Smart Bidding can feel like an enticing but sometimes overwhelming tool. Between algorithm updates, new automation options, and ever-changing PPC best ...