Dive into the exciting world of Roblox with these innovative toys that bring virtual adventures to life. Perfect for fans, ...

Brainrot games have become the dominant trend on Roblox in 2025, attracting millions of players with their simple yet ...

Toy and family entertainment company Mattel, Inc. (MAT) and Roblox Corp. (RBLX), an immersive gaming and creation platform, announced Wednesday an expanded collaboration ...

Roblox's highly anticipated new immersive Monster High game will bring Mattel's iconic doll franchise to the digital world ...

A list of all the different Grow a Garden gear, where to get them, and what they do, from growth-boosting sprinklers to ...

The holiday shopping campaigns have already begun: by way of TV ads, emails, social media, and — increasingly — catalogs. Yes ...

Transmedia projects in the games industry are no longer a rare occurrence. Over the last few years, we have seen a significant rise in games being adapted ...

The 2025 Toy of the Year (TOTY) winner for collectibles launches Series 5, introducing a new layer of interactive play ...

Pudgy Penguins, originally a popular NFT collection, has taken significant steps in its expansion by partnering with ...