A strategically brilliant brand promotion based by LU Biscuits on augmented reality to bring a package to life and evoke ...

DreamPark, the creator of what it calls "the world’s largest downloadable mixed reality (XR) theme park," said it has raised $1.1 million.

As augmented reality (AR) headsets such as the Apple Vision Pro and Meta Quest II become mainstream, their potential in the ...

Meta shared a few new details about Aria Gen 2, its next-generation experimental smart glasses for AI and robotics.

AR’s application remains concentrated in disciplines requiring high degrees of experiential learning, particularly health ...

Peer launched Global Simulation, a real-time digital Earth where players use avatars to connect by location and build relationships in a living, spatial network.

Contributor content. Once a formal affair on embossed cardstock, the wedding invite is now as likely to arrive via phone or ...

Big tech players like Meta and Apple see the ultimate destiny of XR as a replacement for the smartphone. One of VR’s leading studios makes the case that there’s much to be lost in the transition to ...

Moving into Slip 12 was a strategic decision for the fitness guru. She needed more space, better parking and the chance to ...

Meta and Anduril have partnered to create ‘mixed reality gear’ for soldiers, integrating augmented reality and AI tech for ...

Pegatron proudly announced the debut of its groundbreaking Augmented Reality (AR) smart glasses reference design, the Verge ...

At this year’s Drum Marketing Awards EMEA, the region’s most compelling campaigns didn’t just win gold – they reflected the ...