Paul Munkholm found the new logo and the Alphabet name confusing in general.”First is the name Alphabet. There’s not a clear branding or verbal link to Google or to the other entities.

Google has revealed a new, simplified logo ... company Alphabet. Google has updated the logo with a sans-serif typeface of its own creation, called Product Sans. It is now animated ...

And I see that elegance in the Alphabet logo. Steven Heller, design critic and author: For much of the digital age (to date), media and data companies have been giving themselves adolescent names ...

That’s because Alphabet ... logo. Leander Schaerlaeckens, a writer who uses the Twitter account @LeanderAlphabet, remarked that he may have to change his handle soon. “Ideally, someone by the ...

A report from Recode gives us a nice update on the goings-on inside of Google X—Google/Alphabet's moonshot division—and the group has a new name and a new logo. It dropped the "Google" and ...