In 2024, ad spends in the lifestyle and apparels sector saw TV drop 65% in Q4, while print grew 10% and digital rose 2%, ...

GroupM is gone. In its place rises WPP Media, a name that screams reinvention. This isn’t just a fresh coat of paint—it’s a ...

And she adds, “rooi rose focus on high-quality, curated content written by experienced and well known journalists. Its ...

The California State Teachers Retirement System — the second largest public pension fund in the US — has increased its ...

Advertising, broadly defined as messages primarily intended to persuade audience members to purchase particular goods and services, is an essential element of any commercial broadcast media ...

As media use evolves, the options for home-based care marketing are increasing. Providers of home care and home health must ...

The Advertising Regulatory Council of Nigeria has started an investigation into a N1bn advertising debt allegedly owed by ...

Digital media consultant Mark Challinor continues our News Horizons series, talking to the people shaping tomorrow’s media.

ASCI reports that digital platforms continue to host the most problematic ads in FY25, with betting and real estate companies ...

Digital media consultant Mark Challinor continues our News Horizons series, talking to the people shaping tomorrow’s media.

Although digital advertising increasingly became a part of daily life, print still held on strong. Ads leaned into slick and striking photography, bright and simple graphics, familiar faces and clever ...

Former New York Times advertising executive Gabriel Dorosz will lead the INMA Advertising Initiative, adding a sixth area of ...