Different consumers have different reactions to marketing strategies. For example, discounted price appeal advertising is more apt to lure bargain hunters than upscale shoppers. Understanding ...

A common example is the "before ... may advertise new menu choices and prices to appeal to a wider range of diners. A typical small-business advertising strategy is to make use of special promotions.

The figures in Variety’s commercial-price analysis should be taken as directional indicators, not hard figures written in stone. TV ad prices vary wildly from one sponsor to the next ...