Career Development - The median starting salary for a corporate chief marketing officer in the United States is expected to ...

What are the ideal word counts for your social media posts and blog articles? Here's a look at the different ideal content lengths according to an Express Writers infographic. Twitter has a ...

Learn how marketers can shift from strict planning to adaptable decision-making, ensuring growth in uncertain times.

Artificial Intelligence - Nearly two-thirds (63%) of US marketers say they have already integrated artificial intelligence ...

Marketing Strategy - Senior marketers in the United States expect their marketing budgets to bump up moderately over the next ...

Members of Generation Z (people born between 1990 and 1999) say work/life balance is their primary career concern, according to a recent report from the Creative Group and Enactus. The report was ...

When the calendar turns to spring every year (and the weather actually cooperates), most people begin an annual rite of passage: We stuff coats into closets, dust off the deck furniture, and begin the ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

Are you sick of seeing "just a friendly reminder" in work emails? If so, you're not alone. According to an analysis conducted by Mailsuite, it's one of the most common passive-aggressive phrases in ...

More than two-thirds (68%) of B2B buyers now purchase goods online, up from 57% last year, according to a recent report from the Acquity Group. Moreover, the number of B2B buyers who spent 90% or more ...

When you group your subscriber list into segments that reflect targetable characteristics, interests, or needs, you can then tailor the content you send so that it's more relevant, timely, and ...