Since her appointment as Board Member and CEO of Saudi Research and Media Group (SRMG) in October 2020, Jomana Al-Rashed has been one of Saudi Arabia’s most relevant and dynamic examples of the ...

This Ramadan, City Walk and The Beach, JBR are making it easier than ever to give back to the community by partnering with non-profit The Giving Family for a donation drive. The initiative is aligned ...

Part of LVMH Group since 1995, the French High Jewelry Maison FRED is pleased to announce the appointment of MarComLux (MCL) as its PR agency for the Middle Eastern Region. Established in 1936, Maison ...

On Thursday, Facebook opened its new office as a testament to its growth in the region – 264 percent growth in the past five years in MENA, to be precise. When the office first launched five years ago ...

“The inspiration [behind the drink] was to create a foundation aimed at rebuilding and aiding civilian infrastructure in Palestine, specifically Gaza,” says Mohamed Kiswani, Communications Director at ...

Impact of Technology- Especially AI Artificial Intelligence (AI) is bringing revolutionary changes in the way individuals and brands communicate and engage their audiences. By deploying AI into PR ...

TRANSFORMATION IN BRAND INVESTMENTS: A RESPOND TO CONSUMER PREFERENCES Gen Z, the generation that is following influencers the most, is mainly looking for fashion, beauty, and lifestyle inspiration.

The key audio measurement metrics First things first – what are audio measurement metrics? There will be a familiar comfort to digital audio measurement, as the metrics are very similar to digital and ...

The trefoil, introduced in 1972, has become a potent symbol of the brand’s evolution. Over the years, this iconography has been embraced as a symbol of culture, sportsmanship, team spirit, and ...

What do some of the world’s 100+ year old brands have in common? Most of the oldest and biggest brands such as P&G, DuPont, and JPMorgan Chase own and manage a wide portfolio of subsidiary brands ...

Reem’s journey began with the L’Oréal Group in 2013 with the mission of building the communications function and teams in the GCC HUB, a function that soon became a strategic pillar in L’Oréal Middle ...

What does sisterhood mean to you, and why is it important in empowering women? Sisterhood means cultivating a sense of solidarity and support among women. It is a powerful force that uplifts and ...