On 12 June, H&M Move launches a limited women’s yoga collection — just in time for the International Day of Yoga. Effortlessly refined in its design and satisfyingly soft on the skin, it captures the ...

H&M Beauty is excited to announce a Chupa Chups collection that will take your beauty routine on a deliciously nostalgic journey, launching in July 2025. The collection’s packaging has a playful, ...

Magda Butrym H&M previews in NYC with a star-studded and flower-filled event, attended by Iris Law, Nara Smith, Irina Shayk, Amelia Gray and Chloe Sevigny. At the heart of Magda Butrym’s poetic ...

“The increasingly virtual dimension of fashion creates exciting future opportunities for H&M, allowing us to create vibrant, bold and daring virtual counterparts to our physical collections. In ...

H&M Move is on a mission to democratise movewear and get the whole world and everybody moving. While inspiring people to move and breaking down barriers to sport is one part of the brand formula, ...

Looop opens to the public in one of our Drottninggatan stores in Stockholm on October 12. This is the first time this garment-to-garment recycling system is shown in store by a fashion retailer and ...

This is an important part of our mission to make sustainable fashion and design available for everyone today, tomorrow and for generations to come. When it comes to cotton, 95% of the cotton H&M group ...

Our Sergels Torg store in Stockholm will offer fashion fans who are members of (or join!) our customer loyalty program the possibility to rent selected party dresses and skirts from our 2012-2019 ...

H &M’s in-house design team, responsible for exclusive collections including H&M Studio, created the custom looks inspired by this year’s Costume Institute exhibition “Sleeping Beauties: Reawakening ...

H&M will kick off the global celebrations of its much-anticipated A/W 24 collection with a spectacular party in London. A multi-faceted celebration of music, fashion and individuality, the event will ...

H &M launched its first designer collection with Karl Lagerfeld, then creative director of Chanel, in 2004. The initiative revolutionized the fashion industry by making fashion from some the world’s ...

This special destination store focuses on offering the most fashion-forward womenswear, including a handpicked curation of H&M’s most elevated designs and innovative pieces, alongside accessories and ...