Marketers are rediscovering that a tactile, data-driven medium can deliver both reach and accountability when other channels ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

It’s a time of real change for the mailing industry. The USPS is evolving, postage rates are rising and marketers are at the crossroads of major decisions. With new cost considerations and shifting ...

In the GartnerG2 report "E-Mail Savings Threaten a $196.8 Billion Direct Mail Market," analysts said e-mail marketing has become a more cost-effective way to acquire and retain customers. The research ...

It’s been hard to avoid the conversation around postal rates in the commercial and direct mail printing industry during the past few years. As Postmaster General Louis DeJoy has made aggressive moves ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...