Under Armour has turned its innovation lens onto the ubiquitous backpack. The Baltimore-based sports brand set out to ...

Let’s be real: most backpacks feel like they’re trying to break your back by lunchtime. But Under Armour just dropped the UA No Weigh Backpack, intended to keep strain off your back.

The athletics retailer hopes to position its assortment as a higher-end offering, including through a $140 backpack.